We’re not really sure who’s in charge of such declarations, so we’re just going to do it:
We, the men and women of Fire Dept. Coffee, declare that today — Tuesday, the 13th day of February — shall now and forever be known as National Dark Roast Day. May your mugs stay filled and may your coffee stay hot!
So let it be written, so let it be done. Celebrate accordingly, friends.
Of course, we can help. Did you know that from now through Saturday, you can get 25% off of all our Dark Roast products, including Fire Dept. Coffee Dark Roast in a 14-ounce bag or a 5-pound bag and our 12-count of easy single-serve cups?
OK, we know what you’re thinking. … “Did Fire Dept. Coffee really just invent an entire national holiday just so they can sell more of their hand-crafted, incredibly bold, delicious (and good for you!) Dark Roast coffee?”
Yes, we did!
Did it work?