We’re not really sure who’s in charge of such declarations, so we’re just going to do it:
We, the men and women of Fire Dept. Coffee, declare that today — Tuesday, the 13th day of February — shall now and forever be known as National Dark Roast Day. May your mugs stay filled and may your coffee stay hot!
So let it be written, so let it be done. Celebrate accordingly, friends.
Of course, we can help. Did you know that from now through Saturday, you can get 25% off of all our Dark Roast products, including Fire Dept. Coffee Dark Roast in a 14-ounce bag or a 5-pound bag and our 12-count of easy single-serve cups?
OK, we know what you’re thinking. … “Did Fire Dept. Coffee really just invent an entire national holiday just so they can sell more of their hand-crafted, incredibly bold, delicious (and good for you!) Dark Roast coffee?”
Yes, we did!
Did it work?
We asked you to tell us your best story — and you folks did not disappoint.
We got dozens of submissions from Fire Dept. Coffee fans all over the country. Some stories were hilarious, some were strange and some were completely inspiring. We had submissions from firefighters, police officers, military members and more. It was incredibly difficult to choose between them. But we must have winners.
A great coffee mug is not to be underestimated.
It doesn’t just carry our coffee. It shows off our style, our character, our tastes. A great coffee mug has a story to tell.
When you’re drinking from a Fire Dept. Coffee mug — and why wouldn’t you be? — the story goes something like this: