Introducing LION Action Blend: A Coffee to Support the Fight Against Cancer

Introducing LION Action Blend: A Coffee to Support the Fight Against Cancer

April 09, 2019

It’s always been part of our mission to support wounded, ill or injured first responders. There’s one word that we hear much more than we’d like.

Cancer.

This vicious disease affects firefighters more than most — a 9% higher risk of diagnosis and a 14% higher death rate than the general public, according to the CDC/National Institute for Occupational Health and Safety (NIOSH).

Help us fight back by ordering our new LION Action Blend, available today for the first time.

It’s in partnership with LION, the largest family-owned manufacturer of first responder personal protective equipment (PPE) in the United States, and 100% of proceeds benefit the Firefighter Cancer Support Network.

It’s a medium-dark roast with a bold flavor, and it’s designed to give you that extra jolt of energy you need when it’s time for action. You’re going to love the taste, and you’re going to love the good feeling you get with every sip. You’ll know that you’re not just treating yourself to delicious coffee, you’re helping serve others when they need it most.

The Firefighter Cancer Support Network goes beyond raising financial support and awareness about the occupational cancer threat and the importance of early screening. They lend a hand, provide support, and offer guidance from the beginning stages of diagnosis to ensure the firefighter and family members are not alone.  

“Firefighters are being diagnosed with more malignant cancers at a much younger age due to the combustion of modern synthetic materials and chemicals,” Fire Dept. Coffee Founder Luke Schneider said. “This is incredibly hard on families both financially and emotionally and one of the reasons we’ve joined with LION to support the Firefighter Cancer Support Network.”

A Cause Close to Our Hearts

Our Chief Roaster and retired Fire Captain, David McWilliams, served in the fire service for 35 years. In 2018, he was diagnosed with Advanced Malignant Melanoma. In addition to offering a mentor, the Firefighter Cancer Support Network provided a “Toolbox” care package of useful information and supplies to keep organized throughout the journey.

We’re happy to say that Dave is winning his fight with cancer, and we want to do all we can to help others win their fights, too. This coffee is just one more way that we can let every firefighter and first responder know that we’re right here by their side. We see what you do every day in service of others in their time of need, and we want you to know that countless people stand ready to serve you.

If you share our love for high-quality, great-tasting coffee and our respect for our heroes, give this coffee a try. It’s time for some Action.

 




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