Fire News

The fire service is a family. There’s simply no other way to put it. But it’s a big family, a welcoming family. It’s the type of family that doesn’t just take care of their own — they take care of anyone who needs it. And this family will give all they can spare to give.

It’s going to be an exciting few weeks for Fire Dept. Coffee – and we’re happy to share some upcoming initiatives that we’ll be participating in with Walmart.

Fire Dept. Coffee has been invited to make a presentation to Walmart leadership during the company’s prestigious Open Call event, part of Walmart's "Investing in American Jobs" initiative. 

Our hometown is Rockford, Illinois, and we are proud of our town for so many reasons.

Yet we know that for most of the country — and the world — Rockford is known as a baseball city. Specifically, it’s known as the home of the Rockford Peaches of the All-American Girls Professional Baseball League, made famous in modern times by the film “A League of Their Own.”

We’re proud of that legacy, too.

So we’re paying tribute to our beloved hometown and the remarkable women who graced the baseball diamond during World War II with our newest specialty roast: Rockford Peaches and Cream Coffee.

We know that when you taste it you’ll agree … It’s a grand slam.

Peaches and Cream Coffee for the Win

It’s rich and bold with natural flavors of sweet peaches with a smooth, creamy finish. As you take that first sip, you'll be transported to an era where strength and determination were on full display, both on and off the field.

Our "Rockford Peaches and Cream Coffee" pays homage to these trailblazing ballplayers who inspired generations. With each cup of Rockford Peaches and Cream Coffee, you're not just enjoying a delightful blend. You're raising a mug to the spirit of Rockford. You're honoring the legacy of those women who defied societal norms and showcased their talent, determination and passion on the baseball diamond during a time when it wasn't always easy.

This coffee is a reminder that empowerment knows no bounds. It's a tribute to the strength and resilience that's deeply ingrained in our hometown's history, and it serves as delicious inspiration to chase your dreams, break barriers and make your mark on the world.

Celebrating with a Visit from the Mayor of Rockford

Thank you to the City of Rockford, Mayor Tom McNamara, and Alderman Gina Meeks for visiting Fire Department Coffee and celebrating the release of the new Rockford Peaches and Cream coffee.

Score a Bag of this Exclusive Coffee Roast

You’ll want to keep a bag of this delicious coffee close to your coffee pot, and it also makes a great gift for coffee-craving friends and family who love the movie and the history, or who would enjoy this nod to talented women who were determined to step up to the plate and do what they loved.

So, raise your mug to savor the moment and the sweet taste of Rockford's rich history and the trailblazing athletes who made it unforgettable.

Visit our website and score a bag today!

The word “cancer” always comes with a truckload of shock. And questions. And doubts. And, in the best cases, it comes with hope and the will to fight. Especially when it comes to first responders, no one fights alone.