Fire Department Coffee and Kidde Working Together to Promote Fire Safety

Here’s your first holiday gift of the season … and it’s one you can share with others: Your Fire Department Coffee Christmas Blend will arrive this year with a side of fire safety.

After all, the holidays should be a time of joy and togetherness — and we can enjoy those moments more when we feel safe and secure in our homes. Savoring the time with a steaming cup of Christmas Blend, of course.

Fire Dept. Coffee is teaming up with Kidde, a trusted leader in fire safety for over 100 years, to deliver more than just coffee. Together, we’re spreading life-saving fire safety messages in each delivery of our limited-edition Christmas Blend.

It’s one more way that our companies are demonstrating our commitment to helping keep families safe, especially during the high-risk winter months.

Every purchase of the Christmas Blend includes an informational fire safety card, which directs you to a website packed with actionable tips and resources to help prevent home fires. It’s part of Kidde’s incredible Cause for Alarm™ campaign that teaches families — and especially children — about the importance of fire safety.

Kidde has even taken it a step further, donating 400 smoke alarms and 400 carbon monoxide alarms to Fire Dept. Coffee. We worked with firefighters in and around our hometown of Rockford, Illinois, where they could install the alarms into homes that need them.

The Fire Safety Cards: A Simple Step Toward Safer Homes

Our holiday collaboration centers around the thousands of fire safety cards that will accompany orders of the Christmas Blend. The cards encourage coffee drinkers and their families to visit the Cause for Alarm website, where they can access free fire safety toolkits, games, and other resources to make learning about fire safety easy and engaging.

“Most people think, ‘It’ll never happen to me,’” said Stephanie Berzinski, Senior Manager of Communications at Kidde. “But it can happen to anyone. And every year, we see a spike in home fires in the winter.”

Kidde always encourages families and homeowners to follow simple, actionable tips that may seem small but can truly save lives:

• Check smoke and CO alarms weekly and replace them every 7-10 years
• Keep real Christmas trees hydrated to reduce fire risk
• Avoid sleeping with lithium-ion battery-powered devices in your bed; these batteries can overheat and ignite
• Keep pets away from cords and the kitchen while cooking—fires can start from chewed wires or spilled food on hot surfaces
  
  

The Cause for Alarm Campaign: A Mission to Help Save Lives

Kidde launched its Cause for Alarm campaign in 2022 after devastating house fires in New York City and Philadelphia claimed dozens of lives, including children. Recognizing the urgent need for fire safety education, Kidde focused on reaching vulnerable communities, including those living in economically disadvantaged areas.

Since its launch, the campaign has evolved to highlight the emotional stories of fire survivors. It has also focused on fire safety education for children, including most recently through the “Living Jingle.” This initiative features five young survivors who share their powerful stories and perform a sing-along song to teach children about fire safety. The campaign also provides free resources, including videos and even a children’s book, to make fire safety a family-friendly topic.

“This year alone, more than 1,000 people have died in house fires across North America,” Berzinski said. “We’re working to break through the noise and remind people that fire safety should be a priority in every home.”