February 23, 2023
When the green flag waves, watch out for the fire engine red car because it’ll be roaring across the track fueled by caffeine and gasoline.
Saturday marks Fire Dept. Coffee’s debut in the NASCAR Xfinity Series with Kaz Grala behind the wheel of the No. 26 Toyota at the Production Alliance Group 300 at Auto Club Speedway in Fontana, California.
We announced this new partnership last month, and we couldn’t be more excited to see the Fire Dept. Coffee car going full throttle on the track. We’re also looking forward to this growing partnership with Grala and his team at Sam Hunt Racing.
Grala’s Toyota Supra will prominently feature the Fire Dept. Coffee logo and branding on the hood and all over the car as it tears around the track at speeds approaching 200 mph.
Our sponsorship helps them chase down their championship dreams, and it helps us introduce Fire Dept. Coffee to race fans from coast to coast. It’s a natural fit because we know how much firefighters love motorsports. We also know that race fans are huge supporters of firefighters. In fact, there are always firefighters on hand at every race, just in case.
Our debut race also takes on special meaning to us because Fire Dept. Coffee Founder Luke Schneider is originally from the Fontana, California, area. He grew up watching races with his family from the grandstands at Auto Club Speedway. Now his parents will be back at the track on Saturday, along with his brother, Lucson, now an executive assistant at Fire Dept. Coffee.
As primary sponsors of the No. 26 car, the Fire Dept. Coffee team will have a big presence throughout the NASCAR season. We’re kicking it off on Friday at 4pm when we host an autograph signing and meet & greet event with Kaz Grala at the Vons grocery store at 7390 Cherry Avenue in Fontana.
It’s the first of many fun events and promotions that we’ve got planned. We can’t wait to get out there and meet the fans and introduce them to the hottest coffee on the NASCAR circuit — and the most exciting young driver!
Let’s go racing!
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