Fire Department Coffee
CLOSING SOON! INVEST IN FIRE DEPARTMENT COFFEE READ MORE

February 23, 2023

When the green flag waves, watch out for the fire engine red car because it’ll be roaring across the track fueled by caffeine and gasoline.

Saturday marks Fire Dept. Coffee’s debut in the NASCAR Xfinity Series with Kaz Grala behind the wheel of the No. 26 Toyota at the Production Alliance Group 300 at Auto Club Speedway in Fontana, California.

We announced this new partnership last month, and we couldn’t be more excited to see the Fire Dept. Coffee car going full throttle on the track. We’re also looking forward to this growing partnership with Grala and his team at Sam Hunt Racing.

Grala’s Toyota Supra will prominently feature the Fire Dept. Coffee logo and branding on the hood and all over the car as it tears around the track at speeds approaching 200 mph. 

Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Our sponsorship helps them chase down their championship dreams, and it helps us introduce Fire Dept. Coffee to race fans from coast to coast. It’s a natural fit because we know how much firefighters love motorsports. We also know that race fans are huge supporters of firefighters. In fact, there are always firefighters on hand at every race, just in case.

Our debut race also takes on special meaning to us because Fire Dept. Coffee Founder Luke Schneider is originally from the Fontana, California, area. He grew up watching races with his family from the grandstands at Auto Club Speedway. Now his parents will be back at the track on Saturday, along with his brother, Lucson, now an executive assistant at Fire Dept. Coffee.

As primary sponsors of the No. 26 car, the Fire Dept. Coffee team will have a big presence throughout the NASCAR season. We’re kicking it off on Friday at 4pm when we host an autograph signing and meet & greet event with Kaz Grala at the Vons grocery store at 7390 Cherry Avenue in Fontana.

It’s the first of many fun events and promotions that we’ve got planned. We can’t wait to get out there and meet the fans and introduce them to the hottest coffee on the NASCAR circuit — and the most exciting young driver!

Let’s go racing!


Leave a comment

Comments will be approved before showing up.

Also in Fire News

Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Fire Dept. Coffee to Celebrate National Coffee Day at Walmart and Participate in Walmart’s Open Call Event

It’s going to be an exciting few weeks for Fire Dept. Coffee – and we’re happy to share some upcoming initiatives that we’ll be participating in with Walmart. Fire Dept. Coffee has been invited to make a presentation to Walmart leadership during the company’s prestigious Open Call event, part of Walmart's "Investing in American Jobs" initiative. 
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Sip and Salute: Rockford Peaches and Cream Coffee Honors Baseball Legends

Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Raising Our Mugs for Firefighter Appreciation Month

We’ve carved our place in the firefighter community because we want to serve these amazing first responders. So, while we’re here to celebrate Firefighter Appreciation Month, we’re here for firefighters all year long.
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

A Veteran, a Firefighter and FDC’s Community Hero in Indianapolis

The Fire Dept. Coffee team celebrated both kinds of heroes this weekend at the NHRA U.S. Nationals race at Lucas Oil Indianapolis Raceway Park. Antron Brown, one of the NHRA’s top drivers, took home the victory by putting the pedal down and reaching a speed of more than 328mph. 
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Fire Dept. Coffee + Shirt Clubs Supporting Metro-Dade Firefighters in September

The work that firefighters are called upon to do — from risking their health to responding to dangerous emergencies and working long shifts away from family — all takes its toll on even the toughest men and women.
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Fire Department Coffee Announces Collaboration with Dream Giveaway

We are proud to announce a new and exciting collaboration with Dream Giveaway, an amazing organization that since 2007 has helped charitable organizations raise funds through symbiotic partnerships.
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Honoring Fallen Firefighter Damien Pereira

Damien was a CAL FIRE firefighter responding to a call on a remote California mountain in 2015 when a 48-foot oak tree snapped off and fell on him. His fellow firefighters acted quickly to save his life, but he survived with severe injuries, including spinal cord trauma.
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

FDC's Benefit Products Support a Wisconsin Firefighter’s Battle with Cancer

The word “cancer” always comes with a truckload of shock. And questions. And doubts. And, in the best cases, it comes with hope and the will to fight. Especially when it comes to first responders, no one fights alone.
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Fire Department Coffee Car Sprints to the Finish at NASCAR Xfinity Series Road America Race

We were the lead sponsor for 10 races during the NASCAR Xfinity Series schedule, and we wrapped up our run this weekend at the Road America 180 in Elkhart Lake, Wisconsin, a few hours north of our headquarters in Rockford, Illinois. It was an awesome weekend with several members of the Fire Dept. Coffee team, as well as family members, on hand to savor the experience and see the FDC car do its thing one last time this season.
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Doin' R.I.T.E. to Benefit IFSI through the Fire Department Coffee & Shirt Clubs

IFSI, a trusted organization affiliated with the University of Illinois, plays a crucial role in training over 60,000 first responders each year. Their 28-acre live fire training facility in Illinois — sometimes called Disneyland for firefighters — is where they come to receive top-notch training that prepares them to face the toughest situations with confidence and skill.
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Honoring the Bandimere Family: Racing Royalty and Heroes in the Community

At the recent National Hot Rod Association (NHRA) Mile-High Nationals event held at the iconic Bandimere Speedway outside of Denver in Morrison, Colorado, the spotlight shone on an exceptional family whose profound impact on the community has earned them the prestigious Fire Department Coffee Community Hero Award. 
Fire Dept. Coffee Car Fueled Up for Debut in NASCAR’s Xfinity Series

Fire Department Coffee Car Burns Rubber at NASCAR Xfinity Series Chicago Street Race

The Fire Dept. Coffee team was out in full force for the groundbreaking race weekend in Chicago. The NASCAR Xfinity Series Loop 121 dropped the green flag on Saturday, followed by the NASCAR Cup Grant Park 220 on Sunday. They represented NASCAR’s first-ever urban street races.
Podbean Pixel Tagpixel for twitter event c30d51a3-aa00-4111-99e1-e655bddf338aanalytics pixel for twitter event c30d51a3-aa00-4111-99e1-e655bddf338a
Close menu
CLOSING SOON! INVEST IN FIRE DEPARTMENT COFFEE READ MORE
0
analytics pixel for choozle