January 05, 2024
All across the country, New Year’s Eve was full of confetti, cocktails and bubbly.
But if you’re like millions of others, when you woke up on January 1, it was a new day.
That new day was the first day of an increasingly popular New Year’s tradition. Dry January is a month-long commitment to abstain from alcohol, a way to reset the mind and body for the year ahead.
Millions of Americans are doing it right now. In fact, some surveys have shown that anywhere from 20% to 40% of the U.S. population start the year intending to lay off alcohol for the entire month. At Fire Dept. Coffee, we support anyone embarking on a Dry January in 2024.
Coffee might just be your new best friend throughout the month of January. With a steaming mug of your favorite roast or a frosty can of Nitro Cold Brew in your hand, you can tackle Dry January with confidence and caffeinated conviction.
For those navigating Dry January, coffee is the perfect alternative to alcohol. The energizing effects of caffeine are no secret. Coffee can help you power through long shifts like no other beverage out there.
But there’s also a social ritual to it.
Coffee is the world’s most popular beverage — if you don’t count water. And since there’s water in coffee, we’re going to go ahead and claim No. 1 status.
That means you’ll never have a hard time finding coffee-loving friends to enjoy a great cup of joe with you in Dry January. The aroma and taste of well-roasted and perfectly brewed coffee can be as satisfying as a fine glass of your favorite bourbon, minus the alcohol content.
And if you find yourself missing the taste of spirits, well, we’ve got a solution for you, too.
Our signature Spirit Infused Coffee roasts are the perfect go-to beverage in Dry January because they offer the best of both worlds — the rich bold taste of high-quality coffee and the delicious notes of premium spirits.
Whether you’re craving the taste of bourbon or whiskey, rum or tequila, we’ve got you covered. You’ll find a variety of Spirit Infused roasts to choose from, and you’ll stay in good Dry January standing. Though we use real premium spirits in our coffee, the alcohol content is removed during the roasting process.
You might just find that you want to enjoy our Spirit Infused roasts well beyond the 31 days of Dry January.
In fact, we hope you do.
In that case, our Spirit Infused Coffee Club is perfect for you. Our members have been raving about it for years because every month they get a new Spirit Infused roast delivered to their door. And every month, the new roast is a fun surprise.
In January, for example, every member of the club is enjoying Blackberry Bourbon Infused Coffee. This sugar-free roast carries can’t-miss notes of sweet and tart blackberries, followed by a smooth bourbon finish.
If you sign up now, you’ve still got time to receive January’s Blackberry Bourbon Infused Coffee followed by 11 more months of surprisingly delightful roasts.
So let your Dry January adventure lead you to an all-year love affair with Spirit Infused Coffee. That’s a resolution we can all support.
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