January 24, 2023 8 Comments
If there’s anyone who appreciates speed, it’s a firefighter.
Firefighters like to get places fast. They need to get where they’re going fast.
This need for speed is also shared with Antron Brown and the drivers of the National Hot Rod Association (NHRA).
NHRA cars can exceed speeds of 300 miles per hour! And now Fire Department Coffee will be fueling those drivers and their fans.
We are proud to announce that we’ve reached a multiyear agreement to become The Official Coffee of the NHRA.
So keep an eye out because you’ll be seeing Fire Dept. Coffee collaborating with the NHRA at events and through digital outlets. We’ll be making our official race day debut at the Amalie Motor Oil NHRA Gatornationals on March 9-12 at Florida’s famed Gainesville Raceway. Curious if we’re heading to a city near you? Check out the full schedule of events.
One of the best parts of the deal for us?
At each race, we’ll be spearheading the inaugural “NHRA Hero of the Day” program. The program will identify and honor a local veteran, firefighter or first responder in the crowd at all 2023 NHRA Camping World Drag Racing Series season events.
“We’re looking forward to the opportunity to introduce our brand, and our mission, and get out on the track to share Fire Dept. Coffee with NHRA fans across the country,” said Luke Schneider, Founder and CEO of Fire Department Coffee. “It’s especially exciting to use our new platform to honor a local hero at each event.”
As we work to introduce more people to Fire Dept. Coffee’s collection of handcrafted roasts, it made complete sense to connect with race fans. After all, we’ve been in fire stations from coast to coast, and we know they are filled with race fans.
Get a group of firefighters together and the conversation will eventually turn to cars. Fast cars. Motorsports debates are sure to follow.
We know that Fire Dept. Coffee fans are also NHRA fans. And we know they’ll welcome any new FDC fans that we’re fortunate enough to make with this collaboration.
We’ve already made one key connection at NHRA. Top Fuel star, Antron Brown, is a three-time world champion with 71 career wins. He’s the owner of AB Motorsports, and he’ll be working closely with Fire Department Coffee to introduce his dedicated fanbase to our coffee throughout the year.
“We couldn’t be more thrilled to welcome Fire Department Coffee as the presenting partner of the Pit Side Experience,” Brown said. “We host upwards of 6,000 guests each year amongst Matco Tools, FVP and the ABM roster of partners, and for Fire Dept. Coffee to see the NHRA and ABM as a prominent marketing platform makes us very proud. We’ll have a permanent coffee bar inside the Pit Side Experience for our guests and team to enjoy, and we’re ready to help introduce the NHRA fan base to a great coffee brand.”
Everything about this collaboration with NHRA gets us excited. After all, what is coffee if not fuel? Smooth, rich, delicious fuel. We’re excited for NHRA fans to discover what Fire Dept. Coffee fans have known for years.
Pour a cup, fuel up and get the job done — or in this case, race to the finish line.
January 26, 2023
I have a family of fighters, a Dad who is 95 , who served in vietnam, and Korea. Congratulations to you guys, we love love what you have accomplished.Coffee is amazing .
January 26, 2023
That’s really cool! Do you need someone to “represent” with apparel at the US Nationals in September in Indianapolis Lucas Oil drags? I’m available to where a shirt of something! LOL Free Product Placement!
January 26, 2023
FDC made a very wise decision making a deal with Antron and NHRA. I know Antron personally and he is the best spokesperson in any form of motorsports, bar none.
I have been around drag racing in one way or another for over 40 years and I am positive you will love NHRA.
Good luck, God Bless and keep going!!!
January 26, 2023
That it awesome… Congrats on the new adventure… Cant wait to see the new merchandise….
January 26, 2023
That’s Awesome Congratulations!!
January 26, 2023
This is Awesome news! Will you have a booth at US Nationals (Indianapolis) in September? We will be there!
January 26, 2023
This is very cool!!! Love FDC!!!!
Comments will be approved before showing up.
February 02, 2023
The roar of the engines. The excitement in the air. The thrill of racing at breakneck speeds toward the checkered flag. And what's better than a steaming hot cup of Fire Dept. Coffee to celebrate a victory in Victory Lane?
January 25, 2023
January 10, 2023
For Giving Tuesday 2022, we held a BOGO sale on our full line of coffee pods. But it wasn’t your typical BOGO sale. This was a “Buy One, Give One” opportunity. For every package of coffee pods sold, we donated a 12 count package of coffee pods to U.S. military members.
February 02, 2023
The roar of the engines. The excitement in the air. The thrill of racing at breakneck speeds toward the checkered flag. And what's better than a steaming hot cup of Fire Dept. Coffee to celebrate a victory in Victory Lane?
January 25, 2023
January 10, 2023
For Giving Tuesday 2022, we held a BOGO sale on our full line of coffee pods. But it wasn’t your typical BOGO sale. This was a “Buy One, Give One” opportunity. For every package of coffee pods sold, we donated a 12 count package of coffee pods to U.S. military members.
Sign up for promotions and new releases.
Renee corley
January 26, 2023
I rave about your coffee all the time, share it at work also. I am so beyond proud and impressed with what you have done marketing wise, I own/ opporate 2 businesses and my mind is inundated with the next new idea- impressed with you to say the least- you guys and gals have really come a long way