January 05, 2023
You’ve heard of the Dry January Challenge, right? Maybe you’re participating.
We love the idea. In fact, we’re here to help.
So what is Dry January?
Dry January is a popular trend in which people abstain from consuming alcohol for the first month of the new year. It’s a way to hit the reset button, to flush the body and clear the mind after all the indulgences of the holiday season.
If you’re giving up alcohol for the month — or more — please remember that coffee is always here for you. Like that one friend you can always count on to have your back no matter what.
And if you find yourself wanting the taste of your favorite spirits, you can effortlessly trade your usual cocktails for Dry January mocktails. This is prime time for creamy coffee mocktails made with our popular Spirit Infused Coffee and Ready-to-Drink Cans.
They deliver the best qualities of premium spirits, without any of the alcohol content.
In our diverse collection of roasts, you can treat yourself to the finest tasting notes of Bourbon and Whiskey, Rum and Tequila. In our ready-to-drink cans, you can enjoy Vanilla Bean Bourbon and Irish Coffee.
And no matter what you choose, whether it’s hot or whether it’s cold, you’re in for a deep, rich burst of flavor and a jolt of caffeinated goodness that will help you power through whatever the day throws your way.
Dry January began in 2012 as an initiative by Alcohol Change UK, a British charity, to help people “sleep better and have more energy, improve mental health and concentration, look fabulous and get brighter skin, save money and feel an amazing sense of achievement.”
The organization has a mobile app, Try Dry, where participants can track their progress throughout the month and maintain motivation to keep going.
According to Morning Consult, a global intelligence company, millions around the world participate in Dry January each year. Poll results found that nearly one-in-five adults in the United States planned to participate in 2022, and 77% of Dry January participants from 2021 chose to repeat the challenge.
Our Spirit Infused Coffee roasts offer an incredible variety of options that will appeal to lovers of a full range of fine spirits. If you’re a bourbon fan, you could turn to our traditional Bourbon Infused Coffee or you could go for bourbon taste with a twist if you choose Vanilla Bean, Vanilla Cherry, Black Cherry or Salted Caramel Infused.
The newest additions to our Spirit Infused collection are our nitro cold brews in 7-ounce cans. Stock up your fridge or keep a cooler in the truck. You’ll always be ready to pop a cold one, even in Dry January.
Our Nitro Vanilla Bean Bourbon Coffee is the perfect cold brew when you want a taste of something sweet, thanks to the vanilla bean and the real cream. The notes of high-quality premium bourbon finish off the tasting experience with a flourish.
If you’ve already tried our Spirit Infused Coffee, then you know.
If you haven’t … if you don’t know, then now is the time to find out. You’ll enjoy Dry January 2023 without giving a second thought to an actual alcoholic beverage.
You may decide to return to your favorite alcoholic drinks in February. You may not. But we are confident that our Spirit Infused Coffee will remain in your rotation all year long.
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