March 20, 2023
Winter seemed to last forever, but spring is finally here.
We’ll drink a nitro cold brew to that!
Because with warmer weather comes the need for a cool, refreshing drink to keep us going. As coffee lovers, we know that caffeine is essential to fuel our busy lives.
But let's face it - hot coffee isn’t always your first choice when temperatures rise. Enter Fire Dept. Coffee's collection of ready-to-drink nitro coffee cans.
We introduced this new line of creative, caffeinated coffee in cold cans in September 2022, and the response has been incredible. They’re available online and aim to expand into grocery and convenience stores nationwide in the near future, featuring some of our signature tastes made with a new twist.
Our new collection of ready-to-drink cans includes Nitro Irish Coffee, Nitro Vanilla Bean Bourbon Coffee, Nitro-Charged Latte, and Nitro-Charged Shellback Espresso. These delicious flavors are perfect for those on the go, whether heading to work, enjoying an outdoor adventure or settling in to watch college basketball during March Madness.
That got us wondering … which delicious can would be the champion of our cold brew category?
Fire Dept. Coffee decided to find out so we launched our own March Madness Coffee Tournament.
After six months on the market, we knew that our most passionate coffee drinkers — especially our cold brew crew — had now had plenty of opportunities to pick their favorites. So we created our own brackets and let our customers decide on social media.
In the opening round, Nitro Vanilla Bean Bourbon Coffee faced off against Nitro Irish Coffee in the first round, while Nitro-Charged Latte and Nitro-Charged Shellback Espresso went head to head.
Irish Coffee won with ease, taking 56% of the vote, while Shellback Espresso narrowly edged out Nitro-Charged Latte, 51% to 49%, to make it to the finals.
And the winner of the entire tournament?
Nitro Irish Coffee in a landslide with 65% of the vote! Could there by any other winner this close to St. Patty’s Day?
Of course, we wouldn’t have been the slightest bit surprised if our Nitro Vanilla Bean Bourbon Coffee took home the title.
We’ve learned that our Spirit Infused Coffee is just as popular in ready-to-drink cold brew cans as it is in freshly roasted beans. And there’s no better choice than Fire Dept. Coffee.
In 2016, we became an industry pioneer when we introduced our signature spirit infusion process and launched our Spirit Infused Coffee. Now we’re leading the way in bringing this deliciousness to the ready-to-drink category.
Nitro Vanilla Bean Bourbon Coffee and Nitro Irish Coffee are both prime examples of the amazing tastes we’ve created. And as always, you can enjoy them anytime, anywhere. Though they're made with high-quality premium spirits, the alcohol content is removed during the roasting process, leaving you with all the flavor and none of the alcohol.
Fire Dept. Coffee entered the cold brew category at the perfect time. Ready-to-drink coffee is experiencing an extraordinary rise in popularity across the United States and around the world, a trend that shows now sign of slowing down.
According to a recent economic forecast by Mordor Intelligence, the ready-to-drink coffee market is expected to grow by nearly 8 percent a year between now and 2027. That growth is fueled in large part by grocery stores leading the way and making these coffees available to customers.
Fire Dept. Coffee’s Ready-to-Drink cans can be found nationwide in grocery stores owned by Albertsons and Meijer. We’ve been fortunate to work with these incredible companies to help expand availability of our coffees, and it’s only the beginning.
We’re continuing to work hard to make Fire Dept. Coffee available in more places all the time. Fire Dept. Coffee understands the importance of staying ahead of the trends and providing its customers with the best possible experience. That's why we’re dedicated to bringing new and innovative products to the market and making it as convenient as possible for our awesome customers.
So, what are you waiting for? Grab a can (or several) of Fire Dept. Coffee's ready-to-drink coffee and taste the difference for yourself. With so many delicious flavors to choose from, you might just find yourself becoming a cold brew aficionado in no time.
With Fire Dept. Coffee's dedication to quality and innovation, you can be sure that you're getting the best possible coffee experience. Cheers to a refreshing and caffeinated spring!
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